Thanks for visiting my personal site. From a young age, I always believed in my ability to become a successful entrepreneur. I first studied entrepreneurship as a business student at the University of Southern California’s Entrepreneur Program.

Post graduation, in 1989, I landed my dream job at A&M Records. I was recruited by A&M’s legendary Co-Founder and Chairman of the Board, Jerry Moss. In April 1992, after a couple of years of enjoying an intrapreneurial position at A&M, I set out on my journey to build my HEAROS company. In hindsight, I knew next to nothing yet had a burning passion to bring my vision to life.

From 1992 until 2008, I steadily built the HEAROS and Sleep Pretty in Pink brands to become national best sellers with the largest retailers in the United States and distributors around the globe. The beauty of my organization was that it pioneered an outsourced model. One of our key relationships was with a non-profit organization called New Horizons that offered job training for mentally handicapped adults. By 2009, my company provided 200 full time jobs for these special “clients.”

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