YOUR "1 STOP SHOP" CPG LEADER
SOLD OVER 500 MILLION UNITS
"Doug is a retail product marketing innovator; a true entrepreneur who never stops iterating and finding ways to exceed customer expectations. Equally important, Doug is a man of high character, a true friend, who goes out of his way to lend a hand towards whatever is on your plate." - Bill Pearson, Start-Up Advisor
From ideation to exit, 5 ways I can help you
With a desire to innovate and control costs, I self-funded a high output manufacturing and logistics facility in Mexico.
With a desire to innovate and control costs, I self-funded a
high output manufacturing and logistics facility in Mexico.
To be an effective CEO often required being skilled in a many different yet critical areas of the company. Below are 5 ways I can positively impact your CPG brand:
- Revitalize brand strategy and packaging to spark impulse buys
- Strategize and scale sales profitably through omni-channel distribution
- Create brand awareness by executing 360° marketing campaigns
- Thorough cost analysis review to uncover pathways to increased cost savings and efficiencies
- Serve as the guiding light to prepare an organized and comprehensive data room for future investors or exit
Featured Chapter: Thoughts Are Things by Bob Proctor and Greg S. Reid
Featured Chapter: What's Your BQ?
by Sandra Sellani
Thanks for visiting my personal site. From a young age, I always believed in my ability to become a successful entrepreneur. I first studied entrepreneurship as a business student at the University of Southern California’s Entrepreneur Program.
Post graduation, in 1989, I landed my dream job at A&M Records. I was recruited by A&M’s legendary Co-Founder and Chairman of the Board, Jerry Moss. In April 1992, after a couple of years of enjoying an intrapreneurial position at A&M, I set out on my journey to build my HEAROS company. In hindsight, I knew next to nothing yet had a burning passion to bring my vision to life.
From 1992 until 2008, I steadily built the HEAROS and Sleep Pretty in Pink brands to become national best sellers with the largest retailers in the United States and distributors around the globe. The beauty of my organization was that it pioneered an outsourced model. One of our key relationships was with a non-profit organization called New Horizons that offered job training for mentally handicapped adults. By 2009, my company provided 200 full time jobs for these special “clients.”
With a desire to innovate and continue to grow, in 2011, I opted to invest in the build out of a state of the art manufacturing company. After 6 challenging years, my team completed a state of the art ear plug manufacturing, assembly and logistics facility in Mexico.
After 26 years of leadership, on October 31, 2018, the HEAROS companies were acquired by a large private equity group. I fulfilled my duties and obligations by April of 2020 and then opted to venture into tech. While a terrific learning experience, I missed the CPG space and returned to form DAP Ventures, LLC to bring proprietary products to market and, depending on the situation, give all I’ve got to unique CPG opportunities.
Personally, I enjoy spending time with my children, exercising daily, cooking, taking photography, reading, traveling and enjoying sushi with a cold beer. Kanpai!